Who Should Attend, What You Will Learn
Understand a proven framework for revolutionizing business processes to increase reputation and shareholder value and decrease risks and costs.
Learn to strengthen your company’s brand and create new value propositions that meet the evolving needs of your customers
Learn to make effective design decisions, from materials selection to product assembly or building construction, that enhance both profit potential and environmental performance
Uncover new market opportunities for developing, utilizing and supplying ecologically intelligent materials and chemicals.
Manufacturing Process Managers
Learn how to improve the environmental impact of your manufacturing processes, and how to close the materials flow loop by forming strategic partnerships throughout the supply chain.
Environmental Health & Safety
Learn how to move from focusing on being ‘less bad’ to being ‘good,’ leaving a positive footprint in the world.
Government Policy Makers
Understand how you can partner with business to help increase the speed of positive environmental impact.
In the News:
Newsweek - May 16, 2005
Designing The Future
Wall Street Journal
Beyond Recycling: Manufacturers Embrace C2C Design. (PDF, 2.6 meg)
Cradle to Cradle to Washington.
Cradle-to-Cradle Design: Will their ideas change your packaging?(PDF, 2 meg)
Furniture recycling: Manufacturers embrace ‘C2C’ design.
Stanford Graduate School of Business Top Stories website
Simply Reducing Waste is Not Good Enough.
Packword.com. September 2003.
Sustainable Packaging: Cradle to Cradle Catches On
“This is not environmental philanthropy. It’s sound business.” ~ Bill Ford
"...a unified philosophy that—in demonstrable and practical ways—is changing the design of the world." ~ Time, 2 Feb. 1999
“Cradle to Cradle Design allows us to create materials, dwellings, workplaces, and commercial enterprises that generate not fewer negative impacts but more productivity, more pleasure and more restorative effects” ~ Teresa Heinz Kerry
In a world where increasing attention is being paid to the impact our business activities have on the health of our communities and our biosphere, Cradle to Cradle Design is being embraced as a powerful new framework for thinking about how we can build more beautiful products and a healthier bottom line, while having a fully beneficial impact on the world around us.
Innovators on many fronts – makers of tennis shoes and carpeting, cell phones and buildings, furniture and printers and clothing – are learning that rethinking what goes into their products, how their products are made, and how they serve their customers is, as Bill Ford says, “…not environmental philanthropy. It’s sound business.”
Here’s your opportunity to learn how to incorporate Cradle to Cradle into your business process and product design and to become part of the community that is creating the next industrial revolution.
Join us at Cradle to Cradle Design in Practice...