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Business and Sustainability

Dr. Michael Braungart"Cradle to Cradle Design: A New Driver of
Business Innovation" —
Dr. Michael Braungart

Recorded Wednesday February 16, 2005
Braun Auditorium - Stanford University

Listen to the lecture. Length, approximately 1 hour.

(Or download the MP3 File, 85 meg)

Prof. Dr. Michael Braungart is a world-renowned chemist and business leader, and co-designer, with Bill McDonough, of the Cradle to Cradle Design and Intelligent Materials Pooling frameworks. He is co-founder of MBDC (McDonough Braungart Design Chemistry) in Charlottesville, Virginia, and founder of EPEA International Umweltforschung GmbH, in Hamburg, Germany. Both EPEA and MBDC share a common set of values that embrace intelligent, aesthetic and eco-effective design, and seek to optimize products through Cradle to Cradle design. Dr. Braungart has developed tools to aid the design of eco-effective products and business systems, and has worked with a multitude of organizations and companies (e.g. UNIDO, Greenpeace, Ford, Shaw) in a range of industries to help them do so.

Since 1994, Dr. Braungart has been a visiting professor at Carnegie Mellon University, MIT, and the Darden Graduate School of Business Administration and is currently professor of Process Engineering at the Europa-Universität in Lüneburg, Germany, where he also serves as the director of an interdisciplinary materials flow management masters program.

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